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Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.

Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.

Photos : Ok Cupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera.

Ok Cupid CEO, Sam Yagan, guesses the reason that guys who look at the camera get less messages than those who don’t is because it’s intimidating to women.

“I love music and movies” sounds so dull compared to “The Beatles are still my best friends and I can quote Casablanca and Sabrina word for word.” The more passionate you are about an interest, the more names and titles you should drop.

List your favourite food and how many restaurants you’ve gone to in the pursuit of the perfect creme brulee. One of the best advantages of online dating is the Delete or Block options. And you don’t want to deter a good man or woman with your Stop signs. Not many in this country smoke nowadays, but what if the financially stable person with a healthy sense of humour and who gets all your subtleties is a smoker?

Valdez says this could be the case but believes it may also have to do with the fact that a typical “customer service photo” pose makes you look like you care too much and are seeking approval.

“By not looking,” he said, “you appear stronger and more challenging while simultaneously building aura and mystique.” : Women in their early 20s who use photos that show cleavage get around 24% more responses, according to Ok Cupid. But what’s more interesting is that that number jumps to 79% by age 32.

Profile Updates : Virtual Dating Assistants realized that there was a correlation between updating client profiles and receiving unsolicited winks and emails.

And good luck getting responses from those who haven’t accessed their profile in more than three weeks; here your response rate plummets to almost 0%.

Data collected by Virtual Dating Assistants revealed that while women of all ages respond well to humor, women in their early 30s and above responded well to longer, more thoughtful emails that expressed genuine interest.

Think of it as rapid market research for one of the most important elements of your campaign.

As Scott Valdez puts it, "Online, you're only as good as your worst photo." Messages : According to Scott Valdez at Vi DA, if you email someone who was last active one to three weeks ago then your response rate will be 60% lower than if you message one that’s ‘online now’.

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